NAD+

NAD+ (Nicotinamide adenine dinucleotide)

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Cellular Energy Production NAD+, or nicotinamide adenine dinucleotide, is a coenzyme that plays a critical role in supporting many biological processes within your body. NAD+ benefits include protecting cells from stress, maintaining healthy sleep cycles and helping your cells repair damaged DNA Until Now NAD+ has only been available in IV drip therapy clinics, due to the molecule not being stable. Using clinically proven high-stability liposomes, as a delivery mechanism, HINNAO NAD+ absorbs instantly via the mucous membrane crossing the blood-brain barrier.

WHY DO WE NEED NAD+? NAD+ levels will typically half by the time we hit our 50’s compared to what they were in their 20’s. Low NAD+ levels are associated with ageing and being more prone to chronic diseases such as diabetes, heart disease, Alzheimer’s disease and vision loss. “They have also evolved to require a molecule called nicotinamide adenine dinucleotide, or NAD. As we will see later, the loss of NAD as we age, and the resulting decline in sirtuin activity, is thought to be a primary reason our bodies develop diseases when we are old but not when we are young.” David A. Sinclair, Lifespan: Why We Age and Why We Don’t Have To Ageing occurs at a cellular level and then we see the outward signs; the lines and wrinkles on our face or the aching in our joints, as well as the development of life-limiting diseases. Our cells need the energy to function at peak efficiency, but as we get older a lack of oxygen tells our cells its game over and eventually they shut down. Nicotinamide adenine dinucleotide (NAD+) is an essential enzyme present in all our cells that performs a number of key roles. Its primary function is being part of the energy conversion process that takes place within the cell, but it also works hard to repair damaged cells and reverse the effects of oxidisation in the body, so declining levels of NAD+ have been identified as an important factor in the ageing process.